A Beauty Insider On The Clean Beauty Backlash & Clean-Washing

We’ve seen something of a “backlash” against clean beauty, which uses cases of fear mongering, bad science, and instances of brands making stronger claims they may have the right to. Certainly, that exists and I find as much of a problem with it as other folks do. 

“I really don’t think it’s a backlash against clean beauty, but a backlash against clean washing. People are tired of misleading marketing,” she says. “But really, who can object to products that are better for you?” Well, I tend to agree. 

So how can you find brands that actually hold themselves to high standards, and make quality, informed products? Bisharat has a few guidelines.